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Software Advice recently released their 2014 Volunteer Impact Report that provides insight into how nonprofits are measuring the impact that volunteers have on their organization’s mission and goal.
Prediction – Donor Loyalty and Lifetime Value
With the competition for donors increasing, it’s vital that nonprofits begin to really focus on donor loyalty and the lifetime value of the donor. It’s no longer enough to get individuals to donate. You must now focus on engaging with them over the long term to create loyal donors who continue to support your cause for years to come, much like you do with major donors.