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I was fortunate to be representing Soft Trac at this year's Abila AUDC 2017 conference in Nashville, TN. The weather was great and, in addition to all the wonderful conference content, it was nice to spend some time ...
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Once per week I sent a simple postcard to my Grandmother when she was thousands of miles away in her retirement community. Through this tender act I reminded her of my love and I helped to motivate her to walk daily to ...
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Right now is the perfect time to differentiate your giving programs and create loyal donors. One way to do this is to offer a vehicle that allows a donor to give to a specific program or purpose and at the same time ...
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In 2012 73% of individuals surveyed by the Millennial Impact Report volunteered for a nonprofit. This report also reveals that organizations that promote the involvement of this generation in volunteerism will be the ...
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The 2013 Millennial Impact Report revealed strikingly important preferences regarding how and why this generation, born between 1979 and 1994, wants to communicate and contribute both their time and money to nonprofits. ...
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For three years straight, the Millennial Impact Report has confirmed that the number one way the generation born between 1979 and 1994 is accessing your nonprofit website or social media site is via their smartphone; ...
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You have decided to focus on the 10% of constituents in your database that are actively investing in your organization. For that 10% you will be developing a contextual communication plan with specific activities by ...
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Dear Jeron: I feel taken for granted. She treats me like an ATM and I don’t even know where the money is going! Her answers are always the same and the messages she sends me are vague. Should I start looking for another ...
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